Adorn magazine’s blog is having a little giveaway. They are giving away Craft, Inc.: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco to 5 lucky people who comment on the blog entry. The catch? Each commenter must leave a “crafty business tip” in order to enter. What’s cool about this is that Adorn has quickly generated a nice collection of tips for any crafter running a business or planning to start one. Be sure to check out the complete list and enter the giveaway yourself, but here are a few of my favorite tips so far:
- Build a lightbox (these can be cheap and easy!) for your photography. Good photographs can make a huge difference in how people see your products, and whether they buy them.
- Use or wear your own merchandise. (And keep extras with you, so when someone admires what you’re wearing/using, you’re ready to show them more and sell on the spot!) Plus, why wouldn’t you want to use your own awesome creations?
- Communicate promptly and warmly with your customers. Distinguish yourself from other businesses by adding that personal touch that goes hand in hand with handmade goods.
- Promote, promote, promote. There are so many crafty businesses out there–how can you get your product seen? Start a blog, join flickr, become active in crafting communities. The bonus here is that (hopefully) you’re becoming involved in communities that are satisfying to you beyond just being a way to get yourself known.
- Always carry your business cards with you. You never know when you’ll need one.
- Be passionate about what you’re creating, and don’t just follow trends. Make what you love because you love it–that will last longer than what’s in style this season.
Do you have more tips for being/becoming a successful crafty business? I’d love to hear them (and if you want to win that book, you’ll probably want to share them over at Adorn, too.)